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Selling Advertising on Your Website
Friday, August 03 2007 @ 04:35 PM EDT
 Once you’ve built your site and you begin to have significant numbers of visitors, you can consider selling advertising space on your web site. On the web, the best place for a company to advertise is on a site with good content, loyal return visitors, and high visibility.
Working With Other Websites
Friday, August 03 2007 @ 04:34 PM EDT
Unlike the “real world,” the online world is a collaboration and partnership between many web sites. Sure, there is competition, but web site owners realize more than others that they can grow faster and gain visitor loyalty by reaching out to other web sites, and sharing resources and advertising.
Building Your Customer List
Friday, August 03 2007 @ 04:33 PM EDT
Once you have a basic web site set up, you should seriously consider taking it to the next level with an online “member” or “customer” feature which allows you to collect email addresses and gives your customers (or potential customers) a reason to remember you.
Growing Your Web Site
Friday, August 03 2007 @ 04:32 PM EDT
...But just like your “real world” business, your web site needs a plan for progress, and a schedule for ongoing improvement....
Web Site Statistics and How to Use Them
Friday, August 03 2007 @ 04:31 PM EDT
There are many stats programs available, but Google is a great place to start and gives you vital information you will need. You want to know which of your marketing efforts are working best, which are a waste of time, and so on.
Finding Help for Your Web Site
Friday, August 03 2007 @ 04:30 PM EDT
So how do you get quality content without becoming a slave to your web site? You’ll have to be creative, but here are a few things I do, which have been successful – and fun:
Press Release Tutorial
Friday, August 03 2007 @ 04:28 PM EDT
A press release is a simple “Who, What, When, Where and Why” story about your new site, a special event at your site, or a new feature you are making available, or a new product in your inventory.
Free Classified Ads Tutorial
Friday, August 03 2007 @ 04:27 PM EDT
Another no-cost way to market your website is through the many free classified ads sites on the web. Some of the largest are:
Website Forums Tutorial
Friday, August 03 2007 @ 04:25 PM EDT
A great way to create incoming links is to use forums. Forums are discussion groups, and nearly every website topic has user forums where people meet and discuss the topic.
Linking Tutorial
Friday, August 03 2007 @ 04:24 PM EDT
A web site with great content is a resource that everyone loves, and other site owners will “link” to your site if they like your content. It is “good manners” to link back to them – this is called “link exchange....”
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